Clearwater Equity Group is a Minneapolis-based holding company that invests in profitable, lower middle-market businesses in partnership with management.

We work closely with each of our companies to ensure that they have the capital and human resources necessary to realize long-term growth in revenue, earnings, and market share.

Clearwater does not manage any outside capital. This enables us to hold our investments for the very long term, which allows our companies to optimize their growth and success.

Devoted to Long-Term Success


Current Portfolio

A&M Business Interior Services

Commercial furniture installation

and services

Headquarters: Minneapolis, MN

Invested: 2010

Specialty Products

Supplier of industrial gauges, 

instruments, and accessories

Headquarters: Kennesaw, GA

Invested: 2012

Epicurean Butter

Chef-designed flavored butter products

Headquarters: Federal Heights, CO

Invested: 2019

Foley Company

Designer and Manufacturer of sharpening equipment

Headquarters: River Falls, WI

Invested: 2017


Wholesale supplier of

custom-designed apparel 

Headquarters: Detroit Lakes, MN

Invested: 2019

Quick Cable

Manufactures and distributes products

for the energy storage industry

Headquarters: Franksville, WI

Invested: 2012


Contract manufacturer of 

injection molded products

Headquarters: Bridgeman, MI

Invested: 2017

United Skin Specialists

Dermatology practice management

Headquarters: Minneapolis, MN

Invested: 2015

Atmosphere Commercial Interiors

Commercial furniture dealer

Headquarters: Minneapolis, MN

Invested: 2015

Historical Portfolio

CEG Team

Steve founded Clearwater Equity Group in 1997 after twenty years of making private equity and debt investments. He founded Clearwater because of his desire to make long-term investments in profitable small businesses in partnership with management teams and other investors.

Steve has retired from serving on the Boards of all portfolio companies and has been succeeded by Brian Sefton. Steve remains involved in strategic planning for CEG and serves on the Investment Committee which reviews/approves prospective new investments.

Education: Bachelor’s of Business Administration – Finance, University of Notre Dame | 

Steve Sefton

Contact Us

1660 Highway 100 South

Suite 325

St Louis Park, MN 55416

(612) 504 - 9880


©2020 Clearwater Equity Group, Inc